What is a traffic bot?

What is a traffic bot and what's the deal with bot traffic ? Simply put it is any traffic that's not human to a website, app or website. Bot traffic can be negative, but it doesn't have to be. It all depends on what the bots are doing.

Some bots are vital for services like search engines and digital assistants . These traffic bots are welcomed by most companies do not like bots for traffic.

Other bots may be malicious. For example, bots for traffic they can be used to launch DDoS attacks from bots and credential stuffing. Unauthorized web crawlers and other benign bots can cause site analytics to be disrupted by bots and lead to click fraud.

Over 40% of Internet traffic is bot traffic. A significant percentage of this bot traffic is malicious bots that drive traffic to a website or a web app. Many organizations are trying to control the bot traffic that is coming to their websites.

How to use a Traffic Bot?

Web engineers hat traffic bots can identify bot traffic by looking at the network requests from their sites. A web analytics tool such as Google Analytics and Heap can help detect bot traffic.

These analytics anomalies are the hallmarks for bot traffic:

  • Unusually high pageviews: It's possible that bots are clicking through a site after a sudden and unanticipated spike in pageviews.

  • An abnormally high bounce rate: This is the number of visitors who visit a page on a website and leave before they click anything. Bots directed at one page can cause an unexpected rise in bounce rates.

  • Unexpectedly long or short session durations: The duration of a session, which is the time that users spend on a website for, should not change. Unexpected increases in session durations could indicate that traffic bots are browsing the site at a very slow pace. Unexpected drops in session duration could also be a result of bots browsing the site at a slower pace than human users.

  • Junk Conversions: Form-filling bots and spam bots can cause a surge in phony-looking accounts, such as account creations with gibberish email addresses, or contact forms submitted using fake names or phone numbers.

  • Unexpected spike in traffic: Bot traffic can indicate a sudden rise in traffic from a particular location due to traffic bots , especially if that region is unlikely to have many people fluent in the site's native language. The cause can be traffic bots and bots that generate traffic automatically can harm your website say no to traffic bots.

What is the top Traffic Bots?

Unauthorized bot traffic can have an impact on analytics metrics like page views, bounce rates, session durations, geolocation of users and conversions. Site owners can be frustrated by these deviations in metrics. It is difficult to gauge the site's performance when it is flooded with bot activity. Bots can also make it difficult to do things like A/B testing or conversion rate optimization.

How to block traffic bots?

Google Analytics offers the option to "exclude all hits of known bots or spiders" ( Spiders search engine bots that crawl websites). Users can provide a list of IP addresses to Google Analytics that can be ignored if the source of bot traffic can easily be identified.

These measures won't stop all bots, but they will help some bots. These measures will not stop all bots from disrupting analytics. Malicious bots have other goals than disrupting traffic analytics.

How does bot traffic hurt websites?

DDoS attackers can launch DDoS attacks by sending large amounts of bot traffic. DDoS attacks can cause so much traffic to a website that the source server becomes overwhelmed and the site becomes unavailable or slow for legitimate users.

Traffic botting bad for websites?

Malicious bot traffic can cause financial ruin to websites, even though they are performing well. Websites that rely heavily on advertising or sites that sell limited quantities of merchandise are especially vulnerable.

Sites that offer ads can have bots landing on their site and clicking on different elements on the page to trigger fake clicks. This is called click fraud from traffic bots. Although this can initially lead to an increase in ad revenue for the site, online advertising networks are extremely adept at detecting bot clicks. They will usually ban the website and its owner from their networks if they suspect that they are engaging in click fraud. Site owners who host ads should be vigilant about bot click fraud from traffic bots.

Inventory hoarding bots can target sites with low inventory. These bots are able to go to e-commerce websites and load tons of merchandise into shopping carts. This makes the merchandise unavailable for legitimate buyers. Sometimes traffic bots, this may also result in the need to restock inventory from suppliers or manufacturers. Inventory hoarding bots do not make purchases; they simply disrupt inventory availability.

Should you use Traffic Bot Traffic ?

To stop or manage bot traffics to a website, you must include a robots.txt file. This file contains instructions for bots to crawl the page. It can also be used to block bots from ever visiting or interfacing with a webpage. It is important to note that robots.txt will only be followed by good bots. Malicious bots cannot crawl a website.

There are many tools that can be used to stop abusive bot traffic. While a rate-limiting solution can identify and block bot traffic from one IP address it will not be able to stop a lot of malicious traffic. A network engineer can also look at site traffic and identify suspicious network requests. This will provide a list IP addresses that can be blocked using a filtering tool like a WAF. It is labor-intensive and only blocks a small portion of malicious bot traffic.

A bot management to cut down on traffic bots that drive traffic from bots the solution is the best and easiest way to stop bad bot traffic. Bot management solutions can use intelligence and behavioral analysis to stop malicious robots from ever reaching a website. Cloudflare offers Bot Management to cut off traffic bots , for example, uses intelligence from millions upon millions of Internet properties to identify and stop abusers and applies machine learning. Super Bot Fight mode is available on Pro and Business plans and offers smaller organizations the same visibility and control over bot traffic.

"A traffic Bot is used for traffic is internet traffic coming from automated software that is designed to perform repetitive, mostly simple tasks. These traffic bots, the automated software, can perform these tasks around the clock, and often much quicker than any human ever could. Around half of all internet traffic comes from web bots. " - ( Google" )

Spark Traffic Bot VS Traffic Hippo Bot